Unfair, but not wrong: Kapur acknowledged the power of virality but emphasized the downside:
“It took me nearly a decade to build 2.3 million followers. Now, people with zero experience show up with 23 million overnight.”
Talent takes a backseat: She noted that many online stars are cast after “faking the craft,” which she finds “very screwed up” and harmful to genuinely trained artists.
Concerns for genuine learners: Kapur expressed sympathy: “I feel bad for those who actually spend time learning the craft”.
Branding vs. authenticity: She warned against endorsing projects she wasn’t truly part of, saying that being a face without involvement felt like “cheating.
Kapur isn’t dismissing social media’s influence—she sees its power—but criticizes when it undermines true talent.
Her remarks reflect a broader industry concern: balancing audience reach with artistic merit.
As digital platforms dominate, voices like hers call for more thoughtful casting and protecting creative sincerity.
